A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. Here’re just a few reasons why you need to protect your brand:
Trademark registration of your mark gives everyone constructive notice of one’s ownership. In my view, this most likely of, if not the most compelling reason for registering your mark. With notice, a 3rd party doing a explore an identical or similar mark as yours will see that you already own the mark, and is therefore put on notice that its use of similar or similar mark to yours may lead to trademark infringement. The third party is put on notice to locate a new and different mark. With such notice, registering your mark prevents a potential conflict in foreseeable future.
Social media is an important resource for many businesses. Customers search for brand names on several social media sites including Facebook, Twitter, and Pinterest. Each social media marketing venue has policies there to stop improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social media for financial gain, for example, isn’t uncommon. Such improper practices can result in the venue suspending the wrongdoer’s promoting account. Know the venue’s policies for more information. However, I identified that a person complain for you to some social media site of wrongdoing and claim that another is usually your brand without permission, the social administrator responds with a request Online assignment of unregistered Trademark proof of ownership for the subject company name. A trademark registration gives compelling proof of brand ownership.
Registering your mark shows a persistence to your logo and shows consumers that perseverance. The goodwill that could be developed through such commitment is invaluable to an enterprise.
Cybersquatters register domain names that are indifferent or similar to other parties’ trademarks or known brands with the sole purpose of promoting them (to the rightful owner) a high value. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner suit and collect damages from individuals who register a site name the actual identical or similar to ones trademark.
Trademark registration can are as long as you continue utilizing the mark in commerce. There are some companies that have registered trademarks which are over century old.
Trademark registration may end for organization, no matter. However, there are many compelling advantages of protecting your brand since you protect any other business asset. A trademark is your business’ brand, its identifier. Protect it with trademark registration.